14 set For PR administration pupils: category of PR texts and features of using PR articles
For PR administration pupils: category of PR texts and features of using PR articles
Classification of PR texts
After we touched a little regarding the peculiarities of writing advertising texts, it is the right time to mention the kinds of PR articles. Luckily, here we have been expecting brand new acquaintances that are interesting.
- 1. Pr announcements. Yes, yes, the old sort press release pertains to the group of image texts. Regular book of data guides could form an image that is certain an item, service or company.
- The possible lack of pr announcements is that its audience is always extremely tied to the group of interested specialists: it really is difficult to imagine a citizen that is common starts the internet site of his favorite newspaper at night after finishing up work, however a profile resource that places pr announcements on the web.
- 2. Interviews. a pleasant feature of pr-text within the structure of “interview” is the fact that it is possible to individually prepare a “convenient” variety of questions, avoiding any unnecessary subjects. Or particularly give attention to uncomfortable questions, without looking forward to them (in a more situation that is uncomfortable become set by opponents.
- Image meeting allows one to tell of a person that is specific and concerning the company, product, service and so forth. PR-copywriting also assumes this structure associated with the interviewing, as soon as the concerns into the text foresee the questions that usually arise through the audience.
- 3. Image text. Most frequently, the writing of image articles is founded on the clear answer of some problems that are socially significant describes processes being interesting to your market. Types of PR-texts of the kind:
- exactly How business N built a playground that is new
- the way the employees of company N participated when you look at the Sabbatarian
- business N has bought equipment that is new enables producing a lot more useful juices
- The handling of business N chose to subtract 10% associated with salary when you look at the Peace Fund
- N group took place that is first city competitions.
- 4. Biography. This kind of PR-texts should create an optimistic image of the person that is certain be it a politician, sportsman, singer or other people. Image biographical texts are seen as an the fact that right here, along with the PR that is usual frequently meets their “black” fellow. Everbody knows, dirtying an individual is constantly easier than whitewashing.
- 5. Analytical (expert) text. The singularity of image analytical articles is the fact that they might not also mention a person, business or solution. For instance, you find on the net exceptional overview material, telling about the development trends of Russian-language services for producing landing pages.
- The material is lively, relevant, marketing notes in it are not at all. The only thing that reveals in this text is a clear image “trace” – the signature at the conclusion of the article.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. Your website is so-and-so”.
- it appears to be always a trifle, nevertheless the reader currently has a particular impression: “Yeah, if all things are interesting, paper writer professional and on the shelves, then in this “Landing +” they know a whole lot about good landing pages”. As well as in the event that reader will not straight away go directly to the web site associated with service, he’ll curently have a specific positive viewpoint.
Advantages of choosing PR articles
- everbody knows, the writing would have been ordered by no one of PR-texts, if there had been no pro from their store. Luckily, there was. And considerable! Below, we attempted to remember the advantages that are main which image materials are respected.
- general cheapness. The price of composing a solid pr-text for the web is many times lower than the order of marketing on tv or creating a video clip. Additionally the placement of such materials on the Web would be much cheaper. Then they can be placed at no charge, spending solely on creating content if it is a question of press releases.
- Durability. Then all actions will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The keeping of PR articles on the net is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the various search engines, which greatly boosts the frequency of reference to the brand (solution, business) on the net. Cumulative effect doing his thing. Well, we have to not forget concerning the development of the “trust” for the site and targeted prospects who stumbled on the company’s site from direct links.
- a target audience that is huge. You can write PR-articles on any topic, firmly knowing that they will still meet with their readers today. Profile sites on the net are adequate for materials to get their audience.
- Increased confidence. Unlike advertising articles, which are generally perceived by visitors skeptically, PR-texts are interesting towards the audience in on their own. Consequently, the given information that occurs in image articles, causes your reader a lot more confidence.
A little epilogue
- PR-text is really a really effective tool that enables you to re solve just about any issue of image character. Proper utilization of OL articles can perform what you would not attain, perhaps the most costly marketing.
- Image articles remove the boundaries associated with audience’s distrust, which can be the main and positively unique home of most PR copywriting.