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  • The Wall Street Journal

    Kari Paul

    Imagine making connections based on whom individuals are actually

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    Within the previous decade, online dating sites has shifted from an unspoken taboo to a prevalent phenomenon—and has exploded right into a big company.

    The industry now brings in $2.7 billion a year within the U.S., based on market-research team IBISWorld, and Pew Research Center states that 15% of US adults report having used a platform that is dating look for lovers.

    OkCupid, launched in 2004, has already established a front-row seat to this evolution, watching users move from dial-up internet connections to broadband to location-based mobile apps like Tinder. Nevertheless, its veteran status may be its obstacle, since it has struggled to attract more youthful users. The age that is median of OkCupid users was 32 years old, based on a 2016 study, while that of its rival Tinder ended up being 26.

    After being called chief executive officer for the company in might 2016, Elie Seidman attempt to produce a residential area around internet dating he claims is with a lack of other apps that simply just take an even more trivial approach.

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