Well, the horse competition has ended. It wasnвЂ™t even close. The battle between legislation and innovation saw the innovation horse stumble and shy nearly through the line that is starting. AlbertaвЂ™s pay day loan report notes that only two credit unionsвЂ”Connect First Credit Union, and Servus Credit UnionвЂ”had products that are competitive the marketplace. And both final amount of loans and amount of these loans were minimal in AlbertaвЂ™s lending market that is payday. Just how minimal?
The final number of alternative loans amounted to just 0.04 % of all of the loans in Alberta, and .09 per cent of total loan amount (FIGURE 4).
FIGURE 4: alternate loans compensate a minimal portion of AlbertaвЂ™s lending market that is payday.